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CAE GROUPE : successful launch of the S2CEB audio video broadcast offer in the Southern of Europe.

19 June 2017 743 Views

The S2CEB audio video broadcast brand is established in southern of Europe and inaugurates its new offices in Madrid.

S2CEB, well-known in France and considered like the specialist of audio, video and broadcast solutions, has promoted its cables, cords, optical links, stage boxes and connectors for more than 20 years. Those range of solutions are dedicated to live and entertainment businesses and also to restaurants, discotheques, recording studios, offices and public establishments.

Through the successful opening of a commercial agency in Spain in January, CAE GROUPE confirms its desire to accelerate its European development for the S2CEB offer. The deployment was successfully piloted from headquarters in Paris and was supervised by Hugues Coffy, the audio video Department Manager.

The agency based in Madrid and managed by Lucia Moreiras, is playing the map of proximity to the Spanish market and neighboring countries. For this purpose, it relies on fully dedicated and adapted communications tools, in particular a new web site in three languages (French, English, Spanish), social networks (@ LuciaS2CEB), trade shows and local partners.

S2CEB Solutions have been already introduced in Spain at the end of the year 2016

The presence of S2CEB at the BITAM Tradeshow, was noticed in the end of November, 2016. This unique and inescapable lounge in Spain dedicated to the professionals and to the technologies of the audio video broadcast, had confirmed CAE GROUPE in its wish to establish on Spanish market. This year we participated in another fair: AFIAL IBERICO. Many of the visitors belonged to our customers, and were enthusiastic when we confirmed that we had established our offices in Spain.

S2CEB: an add value and a proximity offering

Subsidiary of TKH Group for 10 years, the CAE GROUPE brand benefits from the strength of an Industrial Group. It is noticed on the market thanks to its extensive manufacturing network - 14 factories in the world - and also thanks to its flexible logistics.

This fusion with TKH Group has allowed access to exceptional capacities, and S2CEB also relies on its local presence to offer all its clients : expertise, proximity and responsiveness. The agency is able to fill all customers needs, within an optimum timeframe.

Develop a fully offer tailored to the customers needs

Thanks to our proximity with customers, our presence is well accepted. While our competitors promote their products through a distribution network, the manufacturer S2CEB use an another way to focus market. Its has bet on direct relationship. It both assumes the role of manufacturer and distributor by targeting main cities such as Madrid and Barcelona.

Contact S2CEB in Spain : Calle del Haya, 4, 28044 Madrid, Spain (@luciaS2CEB)